ASUS Wins 22 Awards at the 2025 iF Design Awards
ASUS continues its leading position in PC and gaming hardware design with multiple awards in these sectors
• ASUS wins 22 iF Design Awards across diverse range of products from gaming, consumer electronics, software, healthcare, mobile technology, and networking
• ASUS reaffirms its dedication to user-centric design across its complete product portfolio, with wins in healthcare UX, software, and network devices
• ASUS Zenbook 14, Zenbook A14, Vivobook series, and ROG Phone 9 Pro are among the products awarded
TAIPEI, Taiwan, March 13, 2025 — ASUS today announced that it was awarded 22 prestigious 2025 iF Design Awards. ASUS stands out as the leading Taiwanese brand with a total of 344 iF Design Awards for its products since initial participation, highlighting the company’s commitment to design excellence and innovation.
The winning ASUS and Republic of Gamers (ROG) products were acknowledged for their innovation and design across a diverse range of sectors, including gaming, consumer electronics, software, healthcare, mobile technology, and networking.
“These achievements are a testament to the hard work and relentless dedication of the ASUS team, and their unwavering commitment to delivering incredible experiences and attention to detail in ASUS products," said Mitch Yang, ASUS Chief Design Officer. "Leveraging our user-centric design philosophy, we craft beautifully designed products that go beyond the expectations of our customers in terms of meaningful innovation and functionality.”
This year, several of the ASUS products that were announced at CES in January were included in the winning list for their contributions to excellent design and innovation. These include PCs such as the Zenbook 14 and A14, Vivobook S14/S15/S16, as well as products like the ROG Phone 9 Pro.
Other winners include the ASUS HealthConnect App and ASUS VivoWatch Series, demonstrating the company’s broad range of products and continued expansion into AIoT technologies in the Smart Healthcare field.
This year, ASUS competed against 10,651 submissions from 66 countries to claim the awards. From 2005 until 2025, ASUS has remained the leading iF Design Award winner in Taiwan, earning the most awards in total for a company.
The iF Design Award
Since 1954, the iF Design Award has been a globally recognized trademark when it comes to design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievements, and the iF Design Award is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior design as well as user interface (UI), user experience (UX), and professional concepts.
2025 iF Design Awards: Product Design Winners
| Consumer | ASUS Vivobook S14/ S15/ S16 |
| ASUS Zenbook 14 | |
| ASUS Zenbook A14 | |
| ASUS Zenbook S16 | |
| ZenScreen Duo OLED MQ149CD | |
| ROG Phone 8 Pro - Packaging | |
| Commercial | ASUS ExpertBook P1 series |
| ASUS ExpertBook P5 series | |
| ASUS ExpertBook B3 series | |
| Chromebook CX1 series | |
| ASUS ExpertCenter AiO P4 series | |
| NUC 14 Pro+ | |
| Gaming | ROG Azoth Extreme |
| ROG Harpe Ace Extreme | |
| ROG SLASH Backpack Series | |
| ROG Aura Monitor Light Bar | |
| ROG Ally X | |
| ROG Phone 9 Pro | |
| Healthcare | ASUS HealthConnect App & ASUS VivoWatch series UX |
| Software | ASUS Dial & Control Panel |
| Network | ZenWiFi WiFi7 Series |